Friday, June 18, 2021

EOTO Com Tech Timeline: Hulu

 


    If you want to watch your favorite movies and stay up to date on your favorite TV shows, then Hulu is a good option for you. Hulu is an American based company that offers a wide selection of TV shows, old and new movies, as well as their own "original" TV shows, and other media. The platform allows its subscribers to watch anything, anytime, anywhere, including HD episodes from channels like CW, ABC, NBC, and Fox. You can download the platform on your computer, gaming consoles, iPhone, or TV.

    There are monthly subscriptions to Hulu that range in offers. The first offer, at a higher price, allows no interrupting advertisements and unlimited amount of guests who can stream different medias on your profile at once. Another subscription offer is to still stream anything wherever, whenever, but with a limited number of guests on your profile and with advertisements to intrude. Nonetheless, you can still watch movies and shows. 

    Hulu was founded by Jason Kilar and Beth Comstock, both major CEO'S and business-folk. Hulu was created in order to get a piece of the online streaming services, or in better terms, the direct-to-home space, which was founded in 2006. Hulu, then, came around in 2007 to deliver its exclusive network shows and working to create additional material due to the heating competition of other streaming platforms.

    Online streaming, as a whole, has completely changed the way that viewers consume television shows and movies. Having any movie or show at the tip of your fingertips is a very first-world, amazing gift. However, it does come with some negative impacts. 

    The most negative or harmful impact of such streaming platforms, and their heavy consumption, is the effect of the distribution services affecting major cable companies and more "generaic" streaming services that are, now, struggling to stay in buisness. With constant advancements in technology and consumer trends, it is easy to believe that once someone hops on the bandwagon, most will follow. Thus, if you are technical enough to understand how to operate Hulu, you are most likely going to use Hulu. 

    Not to mention, algorithms have a strong effect in keeping one subscribed to a streaming platform. Hulu tracks a persons algorithm, like almost all online media does, to provide recommendations and percentages of matches to movies or TV shows, based on what the consumer has watched before. The attempt is to make it almost impossible to be able to ever let go: To not be able to find something that interests you.

    I have had friends or family that began using Hulu, and then, inspired me to do so. It is all about the viewers watchlist, and if that show or movie is available to them on that platform, which all streaming services strive to achieve. My mother, even, has purchased a subscription to Hulu, just to watch a show that was being released on television, because Hulu uploads a new episode each week as it is being released on TV. 

    So why Hulu? Why not Netflix or Disney+? Hulu has made its mark on streaming turf when its original drama series, The Handmaids Tale, became the first original streaming series to win an Academy Award for "outstanding series". Much of the streaming service may have been an afterthought, or a second or third option for service up until then, where it the heat of competition was definitely risen and thus, in favor, of Hulu.


Aliloupour, Nicole P., "The Impact of Technology on the Entertainment Distribution Market: The Effects of Netflix and Hulu on Cable Revenue" (2016). Scripps Senior Theses. 746.
https://scholarship.claremont.edu/scripps_theses/746

    

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